Good morning, Rochester.

Rochester-area businesses will host the 6th annual Back-to-School Giveaway this Saturday at Loretta Scott Middle School baseball field—families can pick up one of 500 backpacks filled with school supplies and enjoy free haircuts, nail painting, food, games and bounce houses.

The event honors an owner's tribute to his late mother.

A local organization will host the 'From the Minds of Men' conference at Greater Harvest Church from noon to 4 p.m. Saturday, Aug.

22 to offer men a space for honest conversation and mentorship (a chance to build support systems).

Fairlife held a ceremony on Thursday to celebrate ramping up production at its $650M facility in Webster — a 745,000 sqft plant that now accepts five to six million pounds of milk daily while creating 380 new full-time jobs.

FCA US LLC recalled 848,511 2026 and 2027 Chrysler, Dodge, Jeep and Ram vehicles because of a radio software issue that may keep rearview cameras from displaying—New York owners will get an over-the-air update and mailed notice in September, and drivers are advised to use mirrors if the camera fails.

Seneca Park Zoo has extended its Tales of Conservation sculpture exhibit through Labor Day + the exhibit now displays 12 animal sculptures with conservation success stories, after it was set to close on Aug.

18.

Nine state park beaches are closed because of harmful algal blooms + high bacteria levels + a lack of lifeguards, officials said on Aug.

20; most of New York’s nearly 70 state-run beaches will remain open through Labor Day pending weekly water tests.

Tom Rogers took over as ESL Federal Credit Union’s president and CEO in April, bringing 13 years of service and a CPA background (finance guy) to help the credit union serve the community.

He plans to improve digital access and open new branches in underserved areas to support local growth.

Health officials are tracking measles cases across Western New York, including cases in Erie, Allegany, Seneca, and Steuben counties, and note that vaccines sharply reduce severe symptoms.

They urge residents and travelers to update their immunizations—this guidance aligns with current safety practices.

Attorney General Letitia James released a guide Thursday to help residents apply for hospital financial aid under state law.

The guide explains income and insurance requirements and details the standard state application (covering sliding scale discounts).

Unspoken Elephants Inc. will host its men's conference 'From the Minds of Men' at Greater Harvest Church on Saturday, Aug.

22 from noon to 4 p.m. to boost support networks + share resources; co-founder Edward Sims and Rochester Prep dean Jamone Alexander say conversation and mentorship strengthen ties.

Buffalo Bills expanded their radio network for the current season by adding affiliates in New York City, West Palm Beach and three Canadian markets— Rochester fans can listen to games on WAIO 95.1 FM as part of a 28-station lineup.